5 of 5 questionnaires returned
What metrics matter most when evaluating the success of short-form video?
Marc SpringerRussmedia / VOL.ATAT · Regional digital news publisher
Honestly, this is an area we don't yet track systematically - it's a gap we're aware of rather than a deliberate choice.Read the full questionnaire →
AnonymousLarge global media company
US · Global digital media company
US · Global digital media company
Views are our baseline metric since our benchmarks can quickly determine whether a video was successful.Read the full questionnaire →
Daria VolpeVD NewsIT · Digital-native, social-first news publisher
As mentioned earlier, the most important metrics for us are those that involve an active user action.Read the full questionnaire →
Madleen KamrathNZZCH · National subscription news publisher
While reach is our most important metric on social media (as it inherently reflects other factors like interaction and retention), watch time and audience retention are the most critical metrics on our own…Read the full questionnaire →
Amin SeethyManorama Online
IN · Digital news publisher
IN · Digital news publisher
Views, Watch time, completion rate, audience retention, shares, engagementRead the full questionnaire →