5 of 5 questionnaires returned
What are the main goals behind your short video strategy - reach, engagement, subscriptions, brand building?
Marc SpringerRussmedia / VOL.ATAT · Regional digital news publisher
Reach and audience-building come first, especially as a way to reach and make offers to younger audiences who don't come through our website directly.Read the full questionnaire →
AnonymousLarge global media company
US · Global digital media company
US · Global digital media company
We have three main goals: reach, brand awareness and direct sales.Read the full questionnaire →
Daria VolpeVD NewsIT · Digital-native, social-first news publisher
At the moment, all the short-form content we produce is free and our main goal is reach: increasing brand awareness and generating engagement.Read the full questionnaire →
Madleen KamrathNZZCH · National subscription news publisher
There are three goals of short-form videos at NZZ: Making NZZ content more accessible through shorter info-bites.Read the full questionnaire →
Amin SeethyManorama Online
IN · Digital news publisher
IN · Digital news publisher
Our focus is on audience reach, engagement, brand building, traffic to our website, and creating monetization opportunities through platform and branded content.Read the full questionnaire →