What role does short-form video play in your newsroom today, and how has that changed in recent years?
Short-form video has become a core storytelling format rather than just supporting articles. It helps us reach mobile-first and younger audiences quickly.
What are the main goals behind your short video strategy - reach, engagement, subscriptions, brand building, or something else?
Our focus is on audience reach, engagement, brand building, traffic to our website, and creating monetization opportunities through platform and branded content.
How is short-form video production organized in your newsroom? Who is involved in creating the videos?
It is a collaborative process involving reporters, producers, editors, graphic designers.
What does your typical workflow for producing short videos look like, and what are the biggest operational challenges?
Story selection → scripting → editing → quality check → publishing → analytics. The biggest challenges are speed, platform-specific optimization, and maintaining editorial quality.
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