Newsroom
of Tomorrow
Research on how newsrooms work and how they are changing. A newsletter on what is happening now, long reports when there is enough to say.
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Latest issues
All issues
1 Sept 2026
More views, harder economics
Some of the formats publishers are investing in most heavily are also becoming harder to control - and harder to monetise.
31 Aug 2026
AI is changing who gets paid in the media
Google Search is breaking for publishers - and newsrooms are rethinking where value actually comes from.
30 Jun 2026
The numbers are in: The video shift is real
What the Reuters Institute and FT Strategies 2026 reports reveal about short-form video, audience behaviour and the future newsroom.
Reports
The State of Short News Video
2026
Thirteen newsroom interviews on video strategy, production and audience needs, with an analysis of European publishers' video posts using Sotrender data.
Newsroom of Tomorrow
2023 · 16 chapters · EN
Media innovation, AI and newsroom analytics, told by practitioners.
Newsroom of Tomorrow is research by Autentika. We talk to people who run newsrooms and build the tools they work with, then publish what we learned as open reports.
Newsrooms and researchers we talked to
More from the newsletter
All issues
28 May 2026
Formats, platforms & liquid content
The result is a deeper transformation than many expected: not simply a shift in formats, but a shift in how journalism is created, distributed, packaged, and experienced.
4 May 2026
What’s the state of news video in Europe?
I have some exciting news to share – we’re currently preparing a new report: “The State of Newsroom Short Video”, focused on how European newsrooms are producing and distributing short-form video.
31 Mar 2026
What do audiences want and need?
This month, I want to talk about engagement. For years, publishers have chased clicks, optimized for reactions, and - consciously or not - borrowed heavily from the social media playbook.
Community
Heads of Video community
A space for newsroom video leaders to exchange experiences and compare notes. It is being built now.
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Notes and reports go out on Substack.
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