Newsletter
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15 Oct 2026
The video questions every newsroom is asking
Hello, October! Two weeks ago we published The State of Short News Video, bringing together conversations with 13 newsrooms about how video is changing journalism. One thing became clear: while publishers are investing more in video, they're facing many of the same challenges.
28 Sept 2026
The new routes to audiences
Hello, September! This edition feels like a snapshot of an industry adjusting to several shifts at once: AI crawlers, disappearing search traffic, new newsroom roles, and real-time video generation. Publishers are still working out their relationship with AI companies: whether to block crawlers…
30 Aug 2026
More views, harder economics
Some of the formats publishers are investing in most heavily are also becoming harder to control - and harder to monetise.
30 Jul 2026
AI is changing who gets paid in the media
Google Search is breaking for publishers - and newsrooms are rethinking where value actually comes from.
30 Jun 2026
The numbers are in: The video shift is real
What the Reuters Institute and FT Strategies 2026 reports reveal about short-form video, audience behaviour and the future newsroom.
28 May 2026
Formats, platforms & liquid content
The result is a deeper transformation than many expected: not simply a shift in formats, but a shift in how journalism is created, distributed, packaged, and experienced.
30 Apr 2026
What’s the state of news video in Europe?
I have some exciting news to share – we’re currently preparing a new report: “The State of Newsroom Short Video”, focused on how European newsrooms are producing and distributing short-form video.
31 Mar 2026
What do audiences want and need?
This month, I want to talk about engagement. For years, publishers have chased clicks, optimized for reactions, and - consciously or not - borrowed heavily from the social media playbook.
27 Feb 2026
AI agents, vertical video, and Flipatic insights
I can’t believe we’re already at the end of February – is it just me, or is time moving faster than ever? Last weeks brought no major breakthroughs or dramatic announcements, but sometimes the quieter months reveal the most practical insights. This edition will be short and to the point, with a…