Newsletter
Issues published on Substack, newest first. That is where every new one lands.
Opens Substack in a new tab.

1 Sept 2026
More views, harder economics
Some of the formats publishers are investing in most heavily are also becoming harder to control - and harder to monetise.

31 Aug 2026
AI is changing who gets paid in the media
Google Search is breaking for publishers - and newsrooms are rethinking where value actually comes from.

30 Jun 2026
The numbers are in: The video shift is real
What the Reuters Institute and FT Strategies 2026 reports reveal about short-form video, audience behaviour and the future newsroom.

28 May 2026
Formats, platforms & liquid content
The result is a deeper transformation than many expected: not simply a shift in formats, but a shift in how journalism is created, distributed, packaged, and experienced.

4 May 2026
What’s the state of news video in Europe?
I have some exciting news to share – we’re currently preparing a new report: “The State of Newsroom Short Video”, focused on how European newsrooms are producing and distributing short-form video.

31 Mar 2026
What do audiences want and need?
This month, I want to talk about engagement. For years, publishers have chased clicks, optimized for reactions, and - consciously or not - borrowed heavily from the social media playbook.