Scaling without breaking the newsroom
Four newsrooms hit the same wall - not enough people for the output they want - and answered it four different ways.
- Lena Christin OhmMerged the social-video and landscape teams so one story feeds several formats.
- Robin AldagA nine-person unit and two in-house studios serving multiple brands.
- Patrícia VoľanskáSeven people on video, 4-10 videos a day, and a rule against overproducing.
- Jędrzej NowakA central audio-video ecosystem of 60+ people across a multi-brand group.