Is more video actually better?
Everyone can publish more than they used to. These four disagree about whether they should.
- Paweł OrlikowskiArgues output alone stopped correlating with results.
- Patrícia VoľanskáDeliberately holds back so audiences aren't overwhelmed.
- Amarins de Boer & Ramon MensWent from almost no video to 90% short-form in about six months.
- Joanna MajdańskaTreats reach, product and revenue as one ecosystem rather than a volume target.