Making it pay
Reach is the solved part. These interviews are about the other one.
- Joanna MajdańskaWhere video actually generates business value at portal scale.
- Tord Selmer-NedrelidVideo as a condition of staying relevant to subscribers, not a side revenue line.
- Patrícia VoľanskáMonetisation inside a subscription-first newsroom.
- Robin AldagHow video contributes to the business model at a large national group.