Newsroom
of Tomorrow
Research on how newsrooms work and how they are changing. A newsletter on what is happening now, long reports when there is enough to say.
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Latest issues
All issues
28 Sept 2026
The new routes to audiences
Hello, September! This edition feels like a snapshot of an industry adjusting to several shifts at once: AI crawlers, disappearing search traffic, new newsroom roles, and real-time video generation. Publishers are still working out their relationship with AI companies: whether to block crawlers…
30 Aug 2026
More views, harder economics
Some of the formats publishers are investing in most heavily are also becoming harder to control - and harder to monetise.
30 Jul 2026
AI is changing who gets paid in the media
Google Search is breaking for publishers - and newsrooms are rethinking where value actually comes from.
Newsroom of Tomorrow is made by Michał Samojlik, Joanna Kocik and Michał Frączek. We talk to people who run newsrooms and build the tools they work with, then publish what we learned as open reports.
Newsrooms and researchers we talked to
More from the newsletter
All issues
30 Jun 2026
The numbers are in: The video shift is real
What the Reuters Institute and FT Strategies 2026 reports reveal about short-form video, audience behaviour and the future newsroom.
28 May 2026
Formats, platforms & liquid content
The result is a deeper transformation than many expected: not simply a shift in formats, but a shift in how journalism is created, distributed, packaged, and experienced.
30 Apr 2026
What’s the state of news video in Europe?
I have some exciting news to share – we’re currently preparing a new report: “The State of Newsroom Short Video”, focused on how European newsrooms are producing and distributing short-form video.
Community
Newsroom Video Community
For people making video part of how media businesses grow.
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Read the community guidelines- Who it's for
- People working in video production, social media, audience development, product, technology or business strategy. Freelancers and specialists working with publishers are welcome too.
- What we talk about
- Which formats and platforms to invest in, how to make money from video, how to organize production, and where new tools, AI and automation can help.
- How it works
- Free to join on Slack. A community host reviews each application before sending an invitation.
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